This is an absolutely killer plugin! I've been skeptical about it for a while and didn't even demo it because of the high price. But eventually I tried it out on a project I'm working on right now, and maaan this was spot on! Doesn't transform poor mixes to something magical but will put some sparkle on an already good mix. This is the missing part for me when it comes to mastering. Will buy it as soon as the demo is over. The 299 is a bargain compare to what you get and in comparison to the hardware;) Even if it's a resource hog, I will buy a new card just for this plugin, it's that good! GOOD work UAD! Really looking forward what UAD have for us in the future:)